Sleep tourism is not new, but is growing at a rapid pace – currently valued at £56.64 billion – it is set to double by 2030. Amongst the wellness boom of purpose/high activity driven retreat holidays, another counter-trend is gaining momentum with total resets where sleep is seen as a commodity. Simply put – catching up on precious sleep – Ultra-Restcations.
This trend is being seen across demographics, including UHNW’s – VistaJet has new data from its members’ base, which hints at the next hot HNW destinations for the best night’s sleep.
Last year it was all about Europe – the famous Lanserhoff in Austria, or SHA Wellness Clinic in Andalucia, or over in the Maldives, this summer Soneva launched itsSoul Sleep Programme. 2026, it is the turn of the East…
Top 3 Sleep Destinations according to VisatJet insights
- Marina Bay Sands (Singapore)
In the first half of 2025, VistaJet’s subscription membership saw a 26% year-on-year growth in Singapore. Marina Bay Sands’ Horizon Suite is fitted with a salt room, sauna, ice fountain and a traditional hammam to bring the body into deeper states of relaxation to receive the fullest benefits of sleep.
- Zulal Wellness Resort (Qatar)
The Middle East is becoming the global wellness hub – with brands such as Habitas and SIRO leading the way. Zulal Wellness Resort in Qatar boasts the world’s first contemporary showcase of Traditional Arabic and Islamic Medicine (TAIM). These include stargazing, full-moon meditation, evening singing bowl sound healing, full-moon yoga and floating meditation at sunset.
- Chiva-Som Hua Hin (Thailand)
Wellness tourism was valued at 70 billion baht this year in Thailand and is expected to increase 10% annually next year. Chiva-Som Hua Hin offers personalized wellbeing incorporating both Eastern philosophy with Western diagnostics. The new Sleep Enhancement Specialisation program combines advanced sleep hormone tests and sleep apnea screening with a range of supportive treatments, including supplements to help correct any hormonal imbalances.
VistaJet found that 91% of frequent travellers would pay more for sleep-enhancing travel features. In response, they:
- Partnered with Peter Attia, founder of Medicine 3.0, on the first-ever private aviation Sleep programme onboard: “Sleep is a critical component of health, performance, and longevity — yet it is often the first thing disrupted by travel. By creating an environment where light, rest, and recovery are carefully shaped to support circadian alignment, traveling becomes a restorative experience instead of a disruptive one.”
- On the aircraft, reduced cabin pressure from 40,000ft to that of 4,000ft altitude and installing The Soleil Lighting System features – a revolutionary Dynamic Daylight Simulation that helps to synchronize your circadian rhythm to the time at your destination. This supports the body’s natural rhythms during travel and assists in combating jet lag
- Partnered with sleep/longevity specialist destinations & properties worldwide to offer high-intensity biofeedback sessions conducted by experts in the field, to full-moon yoga and floating meditations
The Sleep Commodity refers to how sleep is seen as a valuable and often scarce resource in modern life, similar to a traditional commodity. It reflects the growing lack of sleep due to factors like busy schedules and stress.
See more here – https://www.vistajet.com/en/sleep/